Are There Success Secrets?

"If There Are Secrets To Success Then What Are They and Why Are They So Secret?"

What is so secret about success that you have to pay to find out?  What is really going on and how is it being done?  Learn some secrets if you are thinking about buying a success program.

If you have been searching for success secrets of any kind you may have had trouble finding exactly what you want to know without paying for it.

Some of the websites that you may have visited will present a very long and convincing sales page that doesn't really explain what you want to know unless you order their product.

But they can be very convincing and sometimes make you reach for your credit card.  You can end up feeling that you MUST have what they're selling immediately.

Why Do They Do This and Why Does it Work?

They do it because it works better than other techniques and they can make money doing it.  With the right product and a great sales letter, usually many pages long, they can make a lot of money.  You need to understand this whether you are buying or even considering selling anything over the Internet.

There is an obvious different between the page you are reading now and one trying to sell you something.  This page is designed to provide information in a straightforward manner.  If it was a sales page it would look very different and you see examples of these all the time.

This web page is attempting to answer some of the questions you may have about success secrets.  It is appealing to your curiosity and desire to learn more information.  But a sales letter appeals to your emotions and what you need or want.  The product that they are selling may have the information that you seek, but you still have to be convinced that you need it.

How Do They Convince You?

There is both an art and a science to this and even some magic.  A powerful sales letter will make you feel that the writer understands your problem.  It will then explain how they felt the same way until they found the solution.

It will then talk about how incredible the solution is and how you will benefit from it.  If the product was a car, it would stress how "it can stop on a dime and save your life" instead of how the enhanced computer controlled Anti-Lock Braking System (ABS) works.

You as a reader are responding emotionally to the sales letter and while you are reading it, probably asking what's in it for you.  The writer knows this and will do their best to explain those benefits more than its features.  Benefits sell and features are not nearly as important in getting the sale.

This is not really a secret but basic human psychology and sales marketing.  Make the reader FEEL you understand their problem.  Then explain how you FELT the same way.  And then offer the BENEFITS of the solution.

You may also notice somewhere on a sales page that it will tell that the offer is limited in some way and you must ask quickly.  This is again appealing to your emotions and that you may lose the chance to get this amazing product if you don't act fast.

Is This Wrong, Unfair or Unethical?

Some people believe that it is and that you should just be given what you want to know.  Others argue that people are by nature slow to act and need convincing.  The oldest profession in the world is selling, not that "other one".

There is nothing wrong about writing powerful sales letters that convince people to buy something.  In fact it may actually help you to get something that you truly needed.  Sometimes you need more than information to encourage you to make a decision.

That's where salesmanship comes into play.  When you see a long sales letter, what is it really?  If you think about it for a moment you will understand that it is nothing more than "salesmanship in print".

The sales letter takes the place of that vacuum cleaner sales representative that used to come to your door.  Or that annoying car sales person when you went car shopping.  Or a telemarketer on the telephone.  Or any of countless others people involved in sales.

But that sales person can't be there in front of you on a web page, at least not yet.  That sales letter has to be as effective as if they were standing right there talking to you.  This is why sales letters are designed to be very powerful.  The writer will pretend that they are speaking with you in person about their product and why you should buy it.

Why Don't They Tell You Everything and Why Does it Cost Money?

They won't tell you everything about their program whether it involves a general success method, making money on the Internet, getting into shape, succeeding with Multi-Level Marketing programs or many others.

If you knew everything about it before you spent any money or effort you may think that it isn't the best thing for you and not purchase it.  The secret is that they are keeping it a secret until you buy it.

Also, if they gave you all the information up front then they wouldn't make any money because there would not be anything left to sell you.  If it was completely free of charge then you may think that it had no real value.

If you do pay money for it then you are more likely to pursue the program, even if it isn't completely what you expected.  That's when your sense of reason comes into play.

After you buy it and receive it you study it thoroughly and hopefully use it.  You paid good money for it and want to think that it was well spent.  You will find a way to justify having paid for it, even if it isn't the best solution for you.

The bottom line is that they are trying to make money from you while you are trying to learn as much information about what they know without paying for it.  There is a comprise that you can strive for.

The compromise is that you can learn many success secrets for free and the only cost will be your time.  If you need more information you may have to pay for it but you don't have to spend a lot.  Sometimes a used book you can buy for under a dollar at a garage sale will have what you want.  Keep looking until you find what you want but think before you buy.

Remember that it's always your choice and if it wasn't, they wouldn't have to convince you would they?  Use your power of choice to choose wisely.  Remember that it is ...

always your choice.

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About the Author

James Kudlak is an Internet consultant, systems programmer, writer and contributor of articles to this website.

You may distribute this article freely as long as you keep the content unchanged and include this byline.  For further information you may contact him by clicking here.